Performance Marketing Platform for Your Business

BrainTaza Team

Jun 13, 2023

In this article, we’ll take a squint at some of the most popular performance marketing platforms. There are so many options out there and each one has different features and benefits to consider. We’ll moreover include few tips on choosing the right platform for your business.

Marketing software is an essential part of any digital marketing strategy. The set of tools and data to help you measure, monitor, and track wayfarers performance in real time. Performance marketing platforms are designed to help marketers focus on the results they want to achieve. This is the most difficult speciality of digital marketing. It’s the weightier option to skip this in the whence in order to increasingly focus on learning to find the weightier offers for you. This requires technical knowledge including subtracting some uneaten budget. The forfeit of setting up a tracking platform can go up to 25000$ if you segregate to build a new one. What if we told you that it is not necessary to build a new one and you can work on 3rd party platform with increasingly ease and cost-effective way?

You can track up to 40,000 thousand conversions and increasingly in some cases. Platforms will help you to set up and meet technical needs in the beginning. Once you learn how to set up and track conversion you can follow the same steps to integrate with other platforms. Without this, you can squatter some issues in tracking performance & track conversion for an offer or campaign. It’s important to learn tracking for campaigns or offers in order to track conversions. As you know conversions have a uncontrived relation with payouts.

FAQ for Marketing Software

What’s your budget? Performance marketing platforms range from self-ruling to very expensive and every merchantry owner should be worldly-wise to find a solution that fits within their budget. The weightier way to determine if a platform is worth it is by looking at its features and costs.

How does this platform work with other marketing channels? Some performance marketing platforms indulge you to integrate with other types of marketing like social media, email, or uncontrived mail campaigns; others will only support one type of wayfarers at a time. Always make sure that the platform supports all of your important channels so that you can hands measure results when they occur.

How easy is it to use? When evaluating performance marketing platforms, squint at how easy they are to use — both on the front end (when someone signs up) and the when end (when they start using the service). Make sure that there aren’t too many steps involved in setting up.

There are many variegated options when it comes to performance marketing platforms. But how do you know which one is right for your business?

We’ll moreover go over their pros and cons so that you can find the weightier fit for your company.

Main Features

Create, measure, and track marketing campaigns with a single platform

Manage your data wideness multiple channels and platforms in one place

Manage your consumer lifecycle from vanquishment through cross-channel engagement

How do you segregate the right performance marketing platform for your business?

The key to a successful performance marketing strategy is to think well-nigh how your customers are interacting with you and then create a plan that makes sure their wits is as good as it can be.

1. Affise

Affise is one of the fastest-growing saas platforms for advertisers, ad agencies, and ad networks. It has the weightier features and a support team to help you.

Capabilities – wide targeting, real-time statistics, promo codes, legation tiers, short links, view-through attribution, QR codes tracking, zip lawmaking targeting, navigate postback reports, advertisers account, full trundling tracking, events report, Whitelabel, revenue prediction, full API access, parallel tracking.

Key Features – Fraud prevention, Analytics, Reporting, Automation, Tracking, and Attribution.

Cost – If need the weightier platform for your merchantry you need to pay $500 for 40k conversions and $800 for 50k conversions. The next billing plan is for $1500 with regular consumer training sessions for team members.

Easy to use – The platform needs some technical knowledge to operate. However, the support team is misogynist with documentation to enhance learning well-nigh the platform. You can ask the support team for a 14-day trial which can be extended up to 1 month in some cases.

2. Offer18

One of the weightier features of this platform is low investment and ease to use. It has two prices, one is unit base, and the other is conversion base. The platform is very popular in unite marketing and small agencies.

Capabilities – Mobile VAS, e-commerce, dating, Gaming, full trundling tracking, events report, Whitelabel, full API access.

Key Features – Anti-Fraud, Analytics, Automation, Tracking, and Personalized.

Cost – Start with a 14-day trial the weightier platform for your business. For affiliates, start with a $49 unit-based plan with 200,000 Units (Clicks Conversions) where 1 unit = 1 click or 1 conversion. For an unlimited click plan, you need to pay $149 for 10,000 conversions and $349 for 40,000 conversions.

Easy to use – The platform needs vital technical knowledge to start with. However, the support team is misogynist with documentation to enhance learning well-nigh the platform. You can ask the support team for a 14-day trial which can be extended up to 1 month in some cases.

3. Offershub

Offershub is one of the performance marketing platforms popular in ad networks and unite marketers. It has all features for pricing distribution and legation distribution both. It has two prices, one is for click wiring and the other is for conversions base. You can sign up for a self-ruling trial and start to click wiring pricing from $99 with 200K(Clicks Impressions Conversions Included), $159 with 1 million(Clicks Impressions Conversions Included), and $499 with 5 million(Clicks Impressions Conversions Included) respectively. For conversion wiring pricing, you can start a self-ruling trial with $259 with 10k conversions and $499 with 40k conversions.

4. Tune

Tune this costliest and one of the platforms used by big performance marketing companies and advertisers. One year contract will forfeit you $10788 with a million clicks per month. If you sign up for an forerunner worth you will need to pay $7188 with one year contract for 500 conversions per month. For increasingly use, you can go for a yearly contract of $18000 with 2500 conversions per month.

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