Imagine, for a moment, that you’re a marketer in the late ’90s. The internet has just started to take off. It’s exciting, it’s terrifying, and you’re not quite sure if you’ll be replaced by a dial-up modem or a dancing victual GIF.
But it’ll definitely be one of those two things.
Fast forward to today, and we’re facing a similar paradigm shift in marketing—only this time, it’s strained intelligence (AI) that’s causing the existential panic.
The transformative nature of AI in marketing is undeniable. It’s waffly the way we create content, the way we target customers, the way we optimize campaigns. But with unconfined power comes unconfined responsibility uncertainty, and many marketers are left wondering if they’re well-nigh to wilt obsolete—replaced by algorithms with a penchant for cat memes and a knack for writing killer email subject lines.
It’s scary. But when we’re scared, we find it’s helpful to talk well-nigh it… then record our conversations and release them on the internet.
Enter Unprompted, the new podcast from Unbounce that dives headfirst into the (thrilling, sometimes spooky, and surprisingly… funny?) world of AI marketing. Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change.
“Another marketing revolution? I’m getting sick of these things.”
Hey, we hear ya.
As AI continues to evolve at breakneck speed, it’s revolutionizing marketing practices we once took for granted. AI copywriting. AI email campaigns. AI social media.
From data-driven insights and personalized consumer experiences to AI-generated content and sophisticated ad targeting, it’s unscratched to say that the marketing landscape will never be the same.
But withal with the immense potential AI marketing tools can offer, they moreover bring a ton of challenges and concerns. For instance, as AI becomes increasingly whiz at creating content, how can we ensure that it remains pure and true to our brand’s voice? How do we strike the right wastefulness between automation and human touch in our marketing efforts? And as AI-powered algorithms wilt increasingly sophisticated, how can we ensure that upstanding considerations are not left by the wayside?
This stuff keeps us up at night.
So, what’s a marketer to do in the squatter of such change? Well, we could all huddle in a corner and quietly hum “Kumbaya” as the machines take over, or we could do what we do best—adapt, learn, and grow together.
Navigating the new, AI-powered marketing landscape
The AI marketing revolution is happenin’ alright, and there ain’t no stopping it. The key to navigating these unprecedented times lies in embracing the opportunities AI presents while moreover supporting its potential pitfalls.
But why should you superintendency well-nigh one increasingly gosh darn marketing podcast? Seriously, as if we haven’t heard unbearable marketing acronyms we’re just supposed to know. (Lookin’ at you, ROAS.)
The thing is, this isn’t just flipside marketing podcast. Unprompted not only provides you with the latest insights, trends, and innovations in AI marketing, but it moreover tackles the big questions: How do we harness AI’s power ethically? What does the future hold for human marketers? And most importantly, can AI write largest jokes than us? (We’re not rulin’ it out, but we’re moreover not goin’ lanugo without a fight.)
Unprompted talks AI: The good, the bad, and the inevitable
Unprompted covers a lot of ground when it comes to AI marketing. From potential benefits to big, spikey pitfalls, here’s a quick overview of what you can expect when you tune in.
How AI is shaping the future (and now) of marketing
You’ll hear well-nigh the many benefits of embracing AI in marketing—from boosting creativity and streamlining processes to future-proofing your career. We talk well-nigh how AI can plicate human creativity by providing us with fresh ideas and inspiration, helping us to think outside the box, and create increasingly engaging, constructive content.
We’ll touch on how AI has been worldly-wise to automate many of the time-consuming tasks that have long plagued marketers, freeing up valuable resources for increasingly strategic initiatives. Or freeing up unbearable time to, ya know, make a podcast.
Challenges and question marks that are leaving room for doubt
But what well-nigh the values of it all?
Unprompted delves into the upstanding considerations surrounding AI in marketing, fostering thoughtful discussions and debates well-nigh the responsible use of it. As marketers, it’s our responsibility to ensure that AI is used in a manner that respects privacy, promotes inclusivity, and maintains trust with our customers. By staying informed and engaging in unshut conversations well-nigh the upstanding implications of AI, Unprompted makes you largest prepared to make informed decisions well-nigh its deployment in your marketing strategies.
How to embrace this new technology in your marketing
In wing to exploring the many benefits and challenges of AI in marketing, Unprompted will moreover offer a supportive polity of fellow marketers who are facing the AI revolution head-on. By sharing our experiences, challenges, and triumphs, we can learn from one flipside and grow stronger together. So, whether you’re a seasoned pro or a marketing newbie, Unprompted welcomes you with unshut stovepipe (and possibly a witty AI-generated quip).
Us marketers need to be wiry and unsteadfast in the squatter of rapid technological advancements. That’s never changed. Embracing AI—and particularly specialized marketing AI—is crucial for staying superiority of the lines in an increasingly streamlined world. Unprompted gives you a front-row seat to the AI marketing revolution and arm(chair?)s you with the knowledge, insights, and esprit you need to thrive.
Unprompted, a podcast for the modern-day (and potentially confused) marketer
Well then, it’s official: The AI marketing revolution is upon us.
We’re seeing AI transpiration our lives daily, and it’s both heady and nerve-wracking. But by arming ourselves with knowledge, engaging in unshut discussions well-nigh the upstanding implications, and finding humor in the squatter of change, we can ensure that we’re not only surviving but thriving in this new landscape.
With Unprompted, you’ll be well-equipped to navigate the challenges and opportunities that lie ahead, all while enjoying some much-needed comic relief. So, buckle up, and let’s embrace the AI revolution together.
You can listen to Unprompted now on Spotify, Apple, or wherever you get your podcasts.