Whiteboard volatility is one of the weightier ways to educate your target regulars or introduce them to new products.
Psychologist Richard Wiseman and his team found people who watched a whiteboard animationâanimations where images are drawn from scratch on a virtual whiteboardâcould recall 15% increasingly information than people who watched a “talking head” video footage.
This result can midpoint a higher likelihood of viewers purchasing a product they saw on one of your videos some days ago or simply recalling the trademark when discussing the video’s content with a friend.
You can create an engaging whiteboard volatility video regardless of your volatility knowledge in 7 steps.
1. Pinpoint your video’s intent
Defining your whiteboard volatility video’s intent allows your team to uncurl each step of the production process with a given goal. Whether to educate your target regulars or to present a new product, the intent is a north star.
You can pinpoint your video’s intent by gathering the video’s stakeholdersâvideographers, animators, voiceover actors, managersâand determining the goal that would serve the visitor the most.
For example, sales might be the video’s intent for a new startup. But for a corporation, it might be to teach their regulars well-nigh an industry trend. So segregate yours based on your needs.
2. Write a script
A script covers your whiteboard volatility video’s lines, the person who’ll speak them, and a unravelment of what should be happening on-screen at every moment. If you vivificate without a script, you risk ending up with a disorganized video that doesn’t succeed your intent.
The first step to create a script is to spitball your story’s structure. You can then describe the events that’ll take place and the notation involved. These two steps are your foundation.
From there, write the lines your weft will say during these events slantingly a rough visual unravelment of what’ll happen. For example, if your line is well-nigh how your weft works 24/7, you could add a note that says: “include a sun that goes from left to right.”
3. Design a storyboard
A storyboard is a format that mixes your script and your line’s visual representation, thus showing how your whiteboard volatility will look.
Teams can use storyboards to ensure the project’s visuals match both the script and the intent instead of stimulative a project that doesn’t goody the brand.
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You can yank your storyboard on a piece of paper, whiteboard, or an volatility tool like Vyond. Regardless of the medium, storyboards are static sketches of what’ll happen. So yank the only main worriedness of every scene into the storyboard’s squares instead of squishing in every detail.
Once you yank on every square, include the scene’s respective script lines so your team can verify if the story is cohesive. Or, in some cases, trammels if it’s missing a scene, prop, or weft to make sense.
4. Pick a font that suits your brand
Viewers socialize your font with your brand, just like they socialize your logo, trademark colors, and visual style. Therefore, it’s crucial to pick a font that suits the tone and style you want to convey.
For example, a trademark stimulative for c-suite viewers might use serif typesâthose with a decorative stroke at the tip of the lettersâto communicate formality and confidence. Meanwhile, a trademark wanting to squint friendly may go with a sans serif fontâthose without a stroke at the end of the letters.
You can use font sites like Google Fonts or DaFont to pick a legible font that suits your brand. You can then import these fonts into Vyond Studio and plane make them move to maintain the viewer’s attention.
5. Create your notation and scenes
Now that your team validated the project’s trajectory, it’s time to recreate your storyboard’s idea in your volatility tool.
First, create the notation that will say your script’s lines. You can wiring these notation on individuals or create identities from scratch. For example, you can use Vyond to create notation of any age group and then segregate from increasingly than 300 garments to create the voice actor’s outfit.
The next step is to add props that match your storyboard’s unravelment of the preliminaries or stage. So if, for instance, your weft is a banker, add bank-related props from our prop or Common Craft library: mart rate boards, a safe, or a vault.
Vyond users can follow Rued’s video whilom to learn how to create scenes and notation from scratch.
6. Record a well-spoken voiceover
A professional script and turned-on whiteboard video aren’t unbearable to unzip your project’s intent if the viewer can’t understand your voice artists’ lines. So it’s essential to record a well-spoken voiceover.
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Your project’s upkeep plays a vital role in how you record. For example, a team with a large upkeep can rent a sound-treated studio to guarantee the highest audio quality possible. On the other hand, teams with a small upkeep will spend a significant value of time finding a room with perfect conditions, adjusting the audio recording settings, and ensuring proper mic placement.
Once you organize your recording space, it’s time to record. Using a smartphone, microphone, or audio recorder, let your voice versifier read the lines in the tone and style you want. You can then export the audio files and upload them to your whiteboard volatility software.
In Vyond Studio, you can drag and waif the audio files to your library. You can then assign voice lines to your notation so their mouths mimic your voice artist’s voice.
7. Add visual effects to stand out
Visual effects indulge your work to stand out among competitors that moreover use whiteboard animation. In addition, these effects make your work recognizable, increasing the likelihood of a viewer remembering your trademark and what you offer.
Typically, whiteboard animations are woebegone and white. Therefore, you can use an volatility tool like Vyond to transpiration the verisimilitude of some props and scenarios that towards in your video. And finally, stand out visually.
Create your first whiteboard volatility video with Vyond
Vyond Studio offers dozens of props and notation you can use for your upcoming whiteboard volatility video. Because of our intuitive interface and templates, anyone can start stimulative their storyboard’s idea without previous volatility experience.