Get Great Tools to Increase Lifetime Value: https://www.marketing360.com/?ref=yt-desc-28ap1Md-XmY
Today were going to talk about 5 tips to increase repeat customers and lifetime value.
Tip #1 - Offer Great Service and Great Customer Experience:
Customers come to you and they already expect that youre going to provide to them exactly what they were looking for. They already expecting that you'll provide a service, a product, and they expect to have a reasonable relationship with you during that time.
Provide great customer experience and great service by going above and beyond what your competitors are doing or what they would even would expect you to do.
Blow them away with your follow up. Contact them all the time! Let them know how their project is going, let them know where their product is
If youre staying on top of it and staying in front of them by offering a great customer experience you increase the likelihood of people working with you again and wanting to return to either get your service or get your product another time.
Tip #2 - Stay On Their Radar:
97% of people that go to your website or interact with your brand for the first time dont convert. It doesnt mean they arent a good customer or they theyre not a good fit for your business. It just means they're in a different spot in the sale funnel.
Maybe theyre just researching. Theyre comparing, price shopping. It doesnt mean theyre a bad customer for you. If you follow up with them and stay on their radar using retargeting ads or any of the other myriad of marketing opportunities out there youre able to keep that top of mind awareness and youre able to follow the Marketing Law of 7. Which means that a consumer needs to see or interact with your brand at least 7 times before they make a decision as to whether or not theyre going to work with you in the future.
Tip #3 - Automate Your Processes:
Use a CRM. and use email automation. The last thing you want to do is spend all this time money and energy in driving people to your website, getting them to fill out a lead form or maybe they made a purchase, and then they completely fall off your radar and you never talk to them again!
All you need to do is set up some automated process with email automation and with CRM lists and you can develop a funnel to continue nurturing these customers so they come back to you when it's time for their next service or product.
There are a lot of tools out there that are available but we recommend the Marketing 360 CRM. Its free, its free for life, and you can sign up today.
https://www.marketing360.com/small-business-crm/?ref=yt-desc-28ap1Md-XmY
Tip #4 - Ask For Referrals:
Its a great way to generate new leads. Its a great way to get your brand name out there at minimal cost to you. And youre also able to stay in touch with the customer youve already worked with and all of their friends and family so you can utilize them as another opportunity to drive more business and return business back to your company.
Tip #5 is to thank them and follow up
This is also a fantastic time to ask them to leave you a review! Reviews are incredibly powerful. Its an opportunity for you to develop and maintain your own online reputation.
So if you provide great customer service and you follow these tips, thank the customer after the service or the product has been delivered - ask them for a review. Its a great way to grow your business and keep people coming back to you.
Finally, remember it costs 5 times more to generate a new customer than it does to keep an existing customer. If you follow these tips and provide great service and great products to your customers theyll keep working with you! Theyll come back, theyll become a lifetime customer and theyll refer their friends and family resulting in a net growth for you, your business, and your community.
Thanks again, and happy marketing!
#CustomerRetention #LifetimeValue #BusinessStrategy
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Customer Retention Strategies - 5 Tips To Increase Lifetime Value | Marketing 360®
May 08, 2020
5 Mins Read
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