How to Write for Your Brand Using Style, Tone, and Voice

This video is part of a free lesson in HubSpot Academy: https://bit.ly/2PURH84 Your companys brand is something to care aboutit builds trust with your customers and prospects, and it increases your revenue. In this video, we talk about how you can create content using your companys unique style, voice, and tone. 59% of people say that authenticity of content is the number one way to create a following for a companys brand. Also, 83% of people agree that their trust in a companys brand would be negatively affected if they found out the companys content wasnt actually written by the company. Now, this doesnt mean you should avoid ghost writers, guest contributors, or content collaborators. Just be sure youre not compromising your companys brand when external people get involved in content. Using editorial resources like a style guide and having an editor review all content for consistency are great ways to bring in new voices without sacrificing your companys brand. Okay, so brand alignment is a big deal. Before writing content for your company, you need to have a strong understanding of your companys style, voice, and tone. Style is the way you use grammar, punctuation, and syntax. Its influenced by how your words work together and what effect your writing has on the audience. Think about the details here: how you define certain terms, how you position your ideas, and what formatting you stick to in your written content. Voice is the personality thats reflected in your writing. The words you choose, how you communicate information, and how you make a reader feel are all tied to voice. Each person has their own unique personality, and the same goes for companies. In every piece of content you write, you should be writing in a way that conveys your companys personality. Tone is the approach you take thats appropriate for the context of your content. Tone encompasses the audience emotions that need to be accounted for and the resulting approach you must take. Learn more about how style, voice, and tone support your company's brand in this video, or take the full lesson to expand more on the topic: https://bit.ly/2PURH84